Southern Ontario Library Service

EXCEL: A certificate programme in managing a small public library

E5-Library Marketing
 

ASSIGNMENT 6

Submit this assignment to your tutor by the date given on the schedule accompanying this course.

Your assignment is to pull together all the elements and techniques you have learned to mount the event you selected in Module 2. The event should fall during Ontario Library Week. Your final assignment should look like Appendix K; include, as well, an evaluation form designed for the event. The only parts that are new are the publicity mix, the planning chart and the evaluation form. Use Appendix K and the sample evaluation forms in Appendix L as models, and be sure to include each section as follows:

1. Library objective related to the event

2. Community (market):

• population mix
• major interests
• employment
• concerns

3. Needs

4. Target audience(s) for this event

5. Event:

• format
• time
• location

6. Purpose statement for the event and description:

7. Resources needed/available:

8. Procedures:

•  space
• personnel
• equipment
• special guests
• signs
• programmes
• fees

9. Publicity mix:

10. Publicity timelines:

11. The programme will be held (date):

12. Prepare an evaluation form for your event.

*End*
2008 Edition