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EXCEL: A certificate programme in
managing a small public library
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E5 - Library Marketing
Final Examination
This is a "take home" examination. It does not require the presence
of an exam supervisor. You may spend as much time as you wish to
complete the exam and you may consult whatever resources you choose.
There are three (3) different tasks to be completed. The
examination must be returned to your tutor no later than seven days
after you receive the examination. Be sure to put your name on all pages
and to keep a copy of your completed exam.
TASK 1 - PLANNING AN EXHIBIT
As the assignment for Module 3, you were asked to design a display
for your library which promoted your collection. In the task for this
examination, you will plan a special exhibit for one of the following:
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The work of a local artisan
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A specific type of material, e.g., a new video collection.
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A service in the library, e.g., a new automated circulation system or
visiting library service
In a short report, describe your exhibit. Use the following headings
as a guide:
- Purpose
- Theme
- Target audience
- Place
- Content and design
- Staffing and equipment needed
TASK 2 - FLYER
Create a one-sided, single page flyer (computer or hand-produced) to
be handed out at your exhibit. On a separate sheet, specify the purpose
of the flyer, target audience and number of copies of the flyer you
would produce. Submit a copy of both the flyer and the separate sheet.
TASK 3 - MEDIA RELEASE
Write a media release announcing your exhibit. Submit it in the
format and presentation that you would use in sending it to a newspaper.
You may wish to use parts of Module 4 as a guide.
**end of examination **
Revised 2008
