Southern Ontario Library Service

EXCEL: A certificate programme in managing a small public library

8. Collection Development for Young Adults
 

ASSIGNMENT 6

Submit this assignment to your tutor by the date given on the schedule accompanying this course. Be sure to put your name on all pages and keep a copy of your assignment.

As a final assignment for this course, you are asked to reflect on just what is being offered to young adults in your community library. You should think about what stands out as something that could be marketed to young adults in the community.

With this in mind, complete the three parts of this assignment:

1. In this module, we looked at different ways to market the library to young adults. On page 2, a number of marketing methods were listed including creating brochures, flyers, bookmarks or booklists (*see note below). Create a bookmark to highlight the services or programmes offered to young adults in your library or highlight special parts of your young adult collection. You may want to look again at the information given in the module or in the appendixes to create your bookmark. The bookmark can be computer-generated, typewritten or handwritten, as long as it is neatly done. The contents and arrangement are more important.
    
2. On one page, write an explanation about why you chose to highlight this service, programme or part of the collection. For example, is it new? is it a cooperative venture with the school or another agency? did you undertake special fundraising to purchase new young adult fiction titles?
    
3. On a separate sheet, describe how you created the bookmark (e.g., selected popular titles from our own collection, used a pre-printed list as a model). Tell how you produced it (e.g., using Word, Publisher). Estimate how many you would print or photocopy and where they would be distributed.
   
    

* A flyer is generally described as a one page promotional piece printed on an 8½" x 11" sheet of paper. A brochure is usually printed on the same size of paper, but is often folded with the information printed in a different direction. If a number of pages are included in the brochure, the product may be stapled in the fold. A bookmark is often produced from the same 8½" x 11" sheet of paper or cardboard, but 3 or 4 bookmarks could be printed on the same page, depending on the width chosen. For this assignment, assume that your bookmark is no wider than 4 inches and arrange your information accordingly.

*end*