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Clearinghouse of Professional Information
Advocacy Resources
The Canadian Association of Public Libraries' Library Advocacy NOW! program defines advocacy as : " a planned, deliberate, sustained effort to raise awareness of an issue. It's an
ongoing process in which support and understanding are built incrementally over an extended period of time and using a wide variety
of marketing and public relations tools. "
This section includes general links and resources of interest to library boards
and library staff who are involved or would like to get involved in the defense
and promotion of their public libraries.
Topics include
General Resources
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- "Advocacy" in Friends of the Library Resources.
Links selected by OLS on this topic.
- Advocacy Resource
Center (ALA)
- The Board’s Role
in Advocacy and Lobbying. Trustee Tips #5, Winter 1992-93.
Discusses the tools of advocacy and lobbying needed by a library board to
identify its place and importance in the community.
- Kids Connect @ California Libraries Materials and
information to help you develop effective advocacy programs.
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Library Advocates Handbook. (.pdf) ALA 2006
- Library Advocacy (.pdf) –
Illinois Library Association. This brochure focuses on the need for increasingly
more sophisticated legislative advocacy on behalf of libraries and the millions
of people who depend on them. It is designed to help library advocates be
effective in today's volatile, bottom-line oriented, and complex political
environment
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Library
Advocacy Now!
(Canadian
Library Association) A training program for community public
library advocates. The program facilitates the library’s ability to extend
advocacy activity throughout the community by training trainers.
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The Library’s
contribution to your community
: A Resource Manual for Libraries to Document their Social and Economic
Contribution to the Local Community. Spring 1998, Updated in 2007. A unique
approach to demonstrating the value of the public library, designed to present
municipal councils and administrators with local data created with library
input. It can be used by any library at a level appropriate to resources
available.
- Library Use Value
Calculator (Main State Library) The calculator worksheet has been adapted
from the downloadable spreadsheet, originally provided by the Massachusetts
Library Association and then adapted for the web by Chelmsford Public Library.
Maine State library added extra accessibility coding and reformatting for ease
of reading online. This spreadsheet requires either Microsoft Excel or the Excel
Viewer.
- The Small but Powerful Toolkit for Winning Support for Your Rural Library
(ALA)
- Speaking up for Libraries: Library Trustees in Action. Half-hour
video featuring several trustees speaking about their advocacy role. Includes a
presentation to municipal council for funding for a new branch library. A short,
7-minute version is also available as part of the Municipal Councillor’s
Presentation Kit. Video and Guide. Contact TV Ontario/Home Use Division,
1-800-664-1800
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Telling the Library Story Tool Kit. (Iowa Library Service Areas and the
State Library of Iowa.) "Telling the Library Story, just like storytelling, brings together elements that weave a compelling tale of the library's value.
Storytelling includes a plot (Why are libraries valuable?); props, techniques and scripts (How do you effectively tell the story?
How do you fit words together to tell the story?); characters and setting (Who are the important people in the story? What is the environment
in which the characters find themselves?); and audience (To whom are we telling the story?)."
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