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Clearinghouse of Professional Information
Marketing and Public Relations
This section includes links to initiatives that
support public libraries in Ontario.
SOLS supports a number of
initiatives that contribute to enhancing the public relations and
marketing potential of libraries. Included are the Toronto-Dominion Bank
Summer Reading Programme, and the First Nations Public Library Week,
both province-wide projects jointly supported by SOLS and OLS-North.
OLS - North provides assistance with promotions and public relations through
its consulting and advisory service and its marketing service. OLS-North also provides a marketing service to public libraries in Ontario.
Marketing staff will assist clients in marketing their libraries, including, but
not exclusively through the creation of brochures, websites and virtual library
tours.
Marketing Service Plan Ontario Library Service– North and a Marketing Committee made
up of librarians from the North and the South have completed a
Marketing Service Plan (.pdf) for all libraries in
Ontario.
The service is a collaboration between Ontario Library Service– North and
Southern Ontario Library Service and will be delivered
through Ontario Library Service – North to all
libraries in Ontario.
The Committee sent out a survey to all libraries in Ontario. The results were compiled
and the service plan was developed according to these results. The Committee
feels that the plan is in keeping with the needs of libraries across the province and will be
reviewed on a yearly basis.
Please do not hesitate to contact our marketing team for any of these services
at marketing@olsn.ca.
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Topics include
General Resources |
Ideas from Libraries
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indicates an item written by SOLS staff |
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indicates an item written by OLS-North staff |
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Clicking on certain topics will open a new window, if the link is to a
topic included in an other Clearinghouse page |
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campaign OLA and ALA initiatives See the
Action Kit
- Benton Foundation's Toolkit for Libraries: "The Future's in the Balance"(.pdf)
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Dividends: The Value of Public Libraries in Canada. The Library Action Committee of the Book
and Periodical Council undertook a research project in July 1996 to review the importance of public libraries to library users, suppliers, publishers, retailers
and other businesses, as well as to Canadian culture; to analyze the effects of reduced funding to public libraries on the economy and society at large;
and to produce a discussion paper that outlined these themes and concerns.
- Helping Non-Profits Succeed
Through Strong Marketing Articles that provide factual, practical
information - tips, case studies, news, and announcements - to help you plan,
implement, and improve your nonprofit communications efforts.
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How to Market @ You Library TM, Creating Your Five-Year Campaign (ALA and
3M)
- How to Write a Marketing Plan by Amelia Kassel. Amelia
Kassel is principal of MarketingBASE, an information brokerage that provides business and market intelligence worldwide. She has an M.L.S. from the University
of California at Los Angeles. (Article from MLS, Marketing Library Services Volume 13 No. 5 • June 1999)
- LibraryClipArt.com
- Library
Marketing Kit (ProQuest Information and Learning) A how-to-guide on
marketing your library's online resources. How do you remind your user community
about the great online resources you offer, when they think all they need is
Google? The tools in this free kit will help.
- Library Marketing: Thinking
Outside the Book (blog) Resources, readings, news and ideas for librarians
who seek outside-the-book marketing innovations for their libraries
- Library Media and PR: Tool Box Excellent clipart and ideas
- Marketing our Libraries on and off the web (LibrarySupportStaff.com)
- Marketing Tool Kit
A step-by-step tool kit on how to create a marketing plan for your public
library.
- Marketing Treasures Each issue of Marketing Treasures includes a
feature article about a vital marketing subject, followed by shorter sections
covering marketing concepts, insights into promotion activities, popular
communications resources, and upcoming learning opportunities to expand your
marketing know-how.
List of
websites related to Marketing for libraries
- Media Access Guide for Non-Profit Organizations - San Francisco, KRON/Bay TV Community
- NetLibrary
Marketing Kits promotional materials that will help you build awareness of
your eContent collection. Whether you're launching a new collection, training
your staff or library users, or planning an event, you'll benefit from
having these tools at your fingertips.
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Posters (State Library of Iowa) Fantastic photos and quotes. Can be used by
any library. No need to customize.
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Tips on Communicating Your Project
(Atkinson Foundation) " How and when your organization
communicates the results of your project is a decision that rests finally with
you. But here are a few tips to help you develop a plan." Downloadable .pdf
file
- Trading Spaces (South
Jersey Regional Library Cooperative) A demonstration site for the use of visual
merchandising techniques in a public library. See
Do-It Yourself Toolkit
- Why
Libraries Matter A library awareness campaign sponsored by
Alliance Library System,
a regional organization consisting of academic, public, school, and
special libraries in Illinois
- Wikipedia Commons
is a media repository that is created and maintained not by paid-for artists,
but by volunteers. Its name "Wikimedia Commons" is derived from that of the
umbrella project "Wikimedia"
managing all
Wikimedia projects and from the plural noun "commons"
as its contents are shared by different language versions and different kinds of
Wikimedia projects. Thus it provides a central repository for
freely licensed photographs, diagrams, animations, music, spoken text, video
clips, and media of all sorts that are
useful for any Wikimedia project
Ideas from Libraries
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