Marketing Of Collections

The vast majority of readers browse to discover their next read. It is also well documented that the majority of readers are a bit intimidated by the sheer size and volume of library collections. With this in mind, it makes good sense to devote some time and energy to assist readers in their discovery, by guiding them to materials of interest to them.

Last updated: March 31, 2015

Competency:  Maximizes the appeal of the collection through displays and finding aids

Associated Knowledge, Skills and Abilities:      

  • Understands the psychology of shopping and browsing, and accommodates these preferences in creating displays and browsing collections
  • Creates a dynamic rotation of appealing displays and tracks their popularity and use
  • Provides read-alike lists and suggestions for reading customers
  • Creates and uses QR codes and shelf-talkers to link read-alikes and to assist with discovery
  • Maintains well-stocked browsing collections for the convenience of customers
  • In collaboration with staff, identifies website enhancements for the use of readers (new book kiosk, My list, etc.).


Competency:  Engages readers to discuss books and reading

Associated Knowledge, Skills and Abilities:

  • Uses social media to market titles, genres, and read-alikes
  • Participates in or endorses community reading programs, Canada Reads, etc.
  • Initiates dialogue with readers about their interests, likes and dislikes.

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