Web Design & Development

Library websites range from simple to complex, but they all share an awareness of how important it is in today’s web-enabled world to connect with the library community through the Internet.

Last updated: April 5, 2016

Competency:  Designs a website for the library to provide virtual, 24/7 access to a portion of library services

Associated Knowledge, Skills and Abilities:

  • Understands the concept of a virtual branch and the importance of having a website for the library
  • Understands the basic criteria for designing and hosting websites
  • Designs the user interface according to principles of usability and accessibility
  • Understands the basic criteria for designing and hosting websites
  • Conducts and analyses website usability tests
  • Understands privacy policies, user agreements and intellectual freedom principles and how they impact library website content and services.

 

Competency:  Implements and updates the library website

Associated Knowledge, Skills and Abilities:

  • Demonstrates proficiency with content management and/or website management systems
  • Demonstrates proficiency with website design software
  • Checks website links and updates content at least monthly
  • Understands and applies the basic elements of HTML code
  • Understands the function of CSS and style sheets
  • Performs a content inventory of the library website at least annually
  • Understands the role of metadata in website organization and discovery
  • Investigates emerging technologies for their potential to enhance delivery of information and services through the website.

 

Competency:  Applies advanced web technologies to the development of a library website

Associated Knowledge, Skills and Abilities:

  • Understands the architecture, protocols and terminology of the Internet
  • Uses appropriate scripting languages and applies standards for creating valid code to add functionality to the website
  • Evaluates and selects appropriate website management software
  • Evaluates and selects the most appropriate hosting method
  • Writes code to ensure the usability and accessibility of the user interface
  • Uses responsive design to build a single website that adapts to desktop, tablet and smartphone environments
  • Uses graphic design principles to ensure effective communication and aesthetic appeal of the library's website
  • Uses information architecture principles to guide organization of library website
  • Understands and applies principles of user experience (UX)
  • Understands and employs multimedia formats
  • Builds dynamic pages with database integration
  • Understands the process of improving the visibility of a website through search engine optimisation
  • Sets up and monitors tracking of site statistics.

 

Competency:  Implements and manages the library’s presence on the web to place the library’s services in the path of the users

Associated Knowledge, Skills and Abilities:

  • Understands the importance of having a web presence beyond the library website
  • Investigates and develops the library’s presence on social networking sites following an established appropriate use policy
  • Develops and implements plans for regular and sustained engagement with users through the library's social networking accounts
  • Monitors usage and effectiveness of the library's social networking accounts
  • Applies best practices for attracting users' attention and encouraging interaction through social networking accounts
  • Evaluates and implements other tools for extending online access to library content (e.g., QR codes, etc).

 

Competency:  Demonstrates proficiency with video and audio production programs

Associated Knowledge, Skills and Abilities:

  • Records, transfers and edits video or audio files
  • Understands format options for video or audio files
  • Stores and displays video or audio files.

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